Whilst the majority of dealerships moved to an ‘appointment-only’ model during lockdown restrictions – many have taken to increasing their online presence as a result. This means, platforms like Sell My Classic have seen an increase in demand from private sellers and trade professionals switching to buying and selling online. But we’re not the only ones seeing a rise in traffic! The general public who are looking to buy a car have also become more receptive to the digital-jump taken by the majority of dealers and private sellers. Find out more below and how utilising online platforms could help you sell your classic during these otherwise, difficult times!
A study conducted by ‘What Car?‘ discovered that a third of 5,524 participants who were conducting research for their next car purchase – said they’re open to using live video tours and live chats to find their next car. The survey showed that 29.74% of those involved in the study were happier at the idea of buying a car now rather than back during March lockdown. With 876 people actively looking to still buy a car during the November lockdown. Normal levels at this time of year (as reported by What Car?) are around the 20% mark, whereas 876, represents around 16% – which still shows, as stated by What Car? “Strong levels of buyer intent” in the market place.
Rachael Prasher, managing director, at What Car? was quoted as saying: “Although the month of October saw new car registrations down by just 1.6%, according to the Society of Motor Manufacturers, there has been genuine concern over how the market will react to England-wide lockdown. Our research suggests most in-market buyers are still in the market for a vehicle and haven’t been put off by the new restrictions. This has been helped by the growing uptake and reception towards live video tours and online buying, which will help dealers through the month-long closure.”
So whilst figures might be slightly down on the national average that you’d find in any given November, through the use of online tools such as: video tours, live chat and even virtual reality in some cases! Dealers and private sellers are finding ways to keep tapping into the market, which the study shows is still (despite being slightly reduced) ever present, in spite of current restrictions.
Through the use of digital platforms such as Sell My Classic, you expand your shop window to a wider audience online. Now is the time to list your classic online, instead of relying on the general public to simply stumble across your advert. Our platform advertises and makes your car available to an audience of 100’s of dealers, within a time restricted window to increase the demand. We also aim to return to you more than what you’d get by going to auction, without even leaving the house. If you haven’t already, get listing you classic – there’s nothing to lose by trying.
Figures in this article have been collated from a study conducted by: What Car?