Welcome to the Sell My Classic Website Privacy Notice.

Sell My Classic (‘Sell My Classic’, ‘We’, ‘Us’ or ‘Our’) take data protection very seriously and are committed to protecting and respecting your privacy. This Privacy Notice will outline how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you. We are the data controller and Our registered address is 30 City Road, London. EC1Y 2AB.

Our principle guidelines are simple. This policy (together with Our Terms and Conditions of Use and any other documents referred to in either document) explains how We collect, use and handle any personal information when you use Our websites at (our ‘Site’) We call Our ‘Services’ or Our ‘Website’.


The privacy notice give you information on how Sell My Classic collects and processes your personal data through your use of this website, including any data you may provide through this website when you submit your interest in our services.

Please read the following carefully to understand Our views and practices regarding your personal data and how We will treat it. By visiting the Site or using Our Services you are accepting and consenting to the practices described in this policy.


If you decide to create an account we will collect your name, address, telephone number and email address. Once the account is setup we will also collect information about your vehicle.

The primary reason for collecting this information is to communicate with you to value and sell your classic car. We will also send newsletters, updates, news and communications via email and telephone relating to our business and other third party services.

Information We receive from other sources, including third parties, customers and partners may provide data to us. We may also receive information about you from social media platforms, for instance, when you interact with us on those platforms.


We use different methods to collect data from and about you including:

Direct interactions. You may give us your identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:

register an interest to sell your classic car with Us via our website;
if you send Us an email, or correspond with Us by telephone in writing or otherwise;
if you join our newsletter;
from any of your activities in connection with your use of Our Services
if you report a problem to us or give us some feedback.
Automated technologies or interactions. As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our Cookies Policy for further details.

Third parties or publicly available sources. We may receive personal data about you from various third parties and public sources as set out below:

Technical Data from the following parties: analytics providers such as Google
advertising networks and search information providers
Contact, Financial and Transaction Data from providers of technical, payment and delivery services
Identity and Contact Data from publicly availabe sources such as the Electoral Register based inside the EU.


Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform services (for example, to provide you with an accurate valuation). In this case, we may have to cancel our service but we will notify you if this is the case at the time.


We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  1. To facilitate your use of our Services, which includes sharing your information with potential partners to provide you with underwrites and to connect you with them, and to create and manage your account with us.

    2. To communicate with you in relation to your use of our Services and provide you with customer support

    3. For internal management, administrative and organisational reasons

    4. To share information with our suppliers and other third parties in order to provide you with our Services; and

    5. To develop and improve our business, through the use of data analytics and benchmarking.

    6. To send you newsletters (possibly including adverts) which you may either elect to receive or may be interested in receiving, that keep you up-to-date with practice news. to maintain our own accounts and records.

In order to use your personal information, we must have a legal basis for doing so. The legal bases that we rely upon are explained further in the “find out more” section below. We will only use your personal information where it is necessary:

1a. to fulfil our contract for services with you;

2a. to comply with a legal obligation to which we are subject;

3a. for our legitimate business interests that is not overridden by your interests, rights and freedoms.



We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

1. To facilitate your use of our Services

Method of collection

To enable us to provide you with the Services you have requested, we will need to collect and share your information with our buyers to:

– Provide you with underwrites from dealers interested in purchasing your car.

– To connect you with the dealer who has purchased your car.

This information is provided by you directly when you create your account and upload your car

Legal Basis

Necessary for us to perform our service.

1. To communicate with you

Method of collection

We will email welcome letter and account verification setup

We will provide you with customer support and answer / respond to questions or feedback you send to us.

We will provide confirmation of your highest bid via the platform and email.

If you decide not to sell your car through Sell My Classic due to guide price, we may contact you at a later date to re assess the value of your vehicle. 

To assist you with technical problems you have with our Service or Website

To collect reviews on our service or feedback on your experience with our buyer

To update you with any changes to our terms and conditions / other policies

This information collected at any point we communicate with you,

Legal Basis

It is necessary to inform you of relevant information in relation to our Services, respond to your communications and to improve your overall experience.

3. Internal management, administrative and organisational reasons

Method of collection

To manage our website and to administer our services in an efficient way

To improve how we work with other companies and the services they provide us

To establish and protect our business and legal rights

To comply with legal requirements we are subject to

This information is collected from you directly and indirectly

Legal Basis

It is in our business interest to manage our website services to comply with laws and to protect our legal rights

4. To share information with service providers

Method of collection

For more details please see – who do you share my information with

This includes all data we hold whether collected directly or indirectly.

Legal Basis

It is necessary to share your information with trusted third party companies who work with us to provide services to you. including data storage providers, content and data providers and customer management and support providers.

5. To improve and develop our Services and Website

Method of collection

We conduct data analytics to understand how our website is used, for example we may see how users navigate our website to improve the user flow.

This information is collected when you interact with the website

Legal Basis

It is in our business interest to improve our website processes to provide a better user experience.

6. To send you newsletter and other relevant information

Method of collection

We send regular newsletters with relevant topical information, this may include the following.

Updates to our website and or services

Market analysis and recent sales which may improve the value of your car / your ability to sell your car.

News and events in the Classic Car calendar

Advertisements from carefully selected third party companies

This information is provided by you directly when you create your account or join our newsletter

Legal Basis

It is in our business interest to provide you with relevant updates that may affect your decision to sell your classic car.



We may engage third parties to undertake some of Our Services or related advisory services. We may provide those third parties access to personal information for the sole purpose of them providing their services to us. We will use reasonable endeavours to ensure that those third parties only use your personal information for the specific purposes for which it is provided to them and consistently with this Privacy Policy.

We use others to help provide Our Services (e.g. maintenance, analysis, audit, payments, fraud detection, marketing and development). They will have access to your information as reasonably necessary to perform these tasks on Our behalf and are obligated not to disclose or use it for other purposes.

We may also disclose your personal information to:

Our related companies;
to Our professional advisors;
to law enforcement authorities, if We suspect that an unlawful act is being committed or that such disclosure will prevent that unlawful act; or as otherwise required or authorised by law.
Other than the types of disclosures set out in this Privacy Policy or as otherwise agreed by you, We will not disclose your personal information to any third party.


We use ‘cookies’ and similar technologies to identify information about your web browser session and personalisation data each time you visit Our Website. A ‘cookie’ is a small data file that will be stored by your web browser when you access Our Website. These cookies do not contain any of your personal information such as name or email, the information stored in the cookie will only identify you to Classic Trade (trading as Sell My Classic). We may, for example, collect information about the type of device you use to access our websites, the operating system and version, your IP address, your general geographic location, as indicated by your IP address, your browser type, the webpages you view on our websites, whether you interact with content available on our websites and how.

You can set up your browser so that it does not accept Our cookies. You can also manually delete Our cookies from your browser.


We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.


We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.

We implement security safeguards designed to protect your data, such as HTTPS. We regularly monitor Our systems and Services for possible vulnerabilities and attacks. However, We cannot warrant the security of any information that you send us. There is no guarantee that data may not be accessed, disclosed, altered, or destroyed by breach of any of Our physical, technical, or managerial safeguards.


We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.


Please be aware that Our Services may contain links to third party websites. If you visit such websites, before providing your personal information on or in connection with those websites, We suggest you review the privacy policy and terms and conditions of use of the third party website. We do not control these third-party websites and are not responsible for their privacy statements. We you leave our website, we encourage you to read the privacy policy of every website you visit.


You are entitled to know what personal information We hold about you. You are also entitled to update or correct your personal information. If you would like to contact Us in relation to your personal information, please do so by email to As of 25 May 2018, these rights will be replaced by their equivalents in the “GDPR” section immediately included below.


GDPR came into force on 25 May 2018 and as of that date you will have the rights set out in this section. You may be able to exercise some of these rights directly through the functionality We provide on Our Services. Alternatively, or where that is not possible, or if you wish to ask a question about your rights, please contact Us on

You shall have the right, in accordance with the GDPR, to obtain from Us the following:

Right of confirmation as to whether or not personal data concerning you is being processed.

Right of access 
Free information about the personal data we store about you at any time and to receive a copy of it.

Right to rectification 
Rectification without undue delay of inaccurate personal data about you.

Right to erasure (Right to be forgotten) 
The erasure of personal data concerning you without undue delay, subject to our legal rights and obligations to retain the same.

Right of restriction of processing Restriction of processing where: You contest the accuracy of the personal data, for a period while We verify its accuracy;
the processing is unlawful and you oppose the erasure of your personal data and request that it be restricted instead;
we no longer need your personal data for the purposes of the processing, but do require them for the establishment, exercise or defence of legal claims; and
you do not agree with Our assessment that the processing is permitted for Our “legitimate interests”, for a period while verification is carried out as to whether those interests override your own interests.

Right to data portability
You shall have the right to have the personal data concerning you, which was provided to us, in a structured, commonly used and machine-readable format and to have it transmitted to another entity (to the extent that such data was processed by us on the basis of consent or because such processing was necessary for the performance of a contract).

Additionally, you will have the following rights:

Right to object on grounds relating to your particular situation, at any time, to processing of personal data concerning you, which is based on our legitimate interests. This also applies to profiling based on these provisions;
to object to our processing of personal data for direct marketing purposes. This applies to profiling to the extent that it is related to such direct marketing;
Automated individual decision-making, including profiling
Not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you, or similarly significantly affects you.


We may change the terms of Our Privacy Policy from time to time and at any time, and without actual notice to you. Please check this page from time to time to take notice of any changes We make, as these are binding on you.


Questions, comments and requests regarding this Privacy Policy are welcomed and should be addressed to


The following are basic questions you may have about our privacy statement. We recommend that you read the detailed statement above for additional details.

Why has Sell My Classic updated its privacy statement?
We now meet the high standards required by the European Union’s General Data Protection Regulation (GDPR) and have updated our privacy statement to reflect that. We also strive to simplify language and remove jargon, to make our privacy statement easier to read and comprehend.

What is the GDPR?
The GDPR is a regulation intended to strengthen and unify data protection for everyone within the European Union (EU). As we believe that all our customers can benefit from its mandates, we’re implementing it globally. The GDPR requires greater openness and transparency from companies on how they collect, store and use personal data, while also imposing tighter limits on the use of personal data. You can learn more here.

How often do Sell My Classic anticipate updating your Privacy Policy?

We may modify or update Our Privacy Policy when necessary, from time to time and at any time, and without actual notice to you. Please check this page from time to time to take notice of any changes We make, as these are binding on you.


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